Ad Campaign management
KIJK Design Studio has extensive experience in ad campaign management, targeting different segments and different moments.
Over the last five years the Internet landscape has changed dramatically. No longer do people only browse the Internet on desktops and laptops, now there are Smartphones, Tablets, Phablets, Blackberries running OS10, Twitter Apps, Facebook Apps and many other Apps. No doubt you are well aware of this; but have you managed to make the adjustment in the way you manage your ad campaigns?
The way that we access information and products on the Internet has changed and this has impacted on the displaying of ads. Ads need to convey a message in a moment. Now that we are truly mobile, the way we need information and products has changed. For example, if you need to order a rental car in a hurry, the ad that will get your business will include a contact number so that you can call and book the car right there and then; but if you are dreaming about your upcoming holiday and wondering which rental car to book, your requirements will change. You will love an earlier than 30 day booking discount and you need to be able to book the car online, without having to phone someone first.