Ad Campaign management

KIJK Design Studio has extensive experience in ad campaign management, targeting different segments and different moments.

Over the last five years the Internet landscape has changed dramatically. No longer do people only browse the Internet on desktops and laptops, now there are Smartphones, Tablets, Phablets, Blackberries running OS10, Twitter Apps, Facebook Apps and many other Apps. No doubt you are well aware of this; but have you managed to make the adjustment in the way you manage your ad campaigns?

The way that we access information and products on the Internet has changed and this has impacted on the displaying of ads. Ads need to convey a message in a moment. Now that we are truly mobile, the way we need information and products has changed. For example, if you need to order a rental car in a hurry, the ad that will get your business will include a contact number so that you can call and book the car right there and then; but if you are dreaming about your upcoming holiday and wondering which rental car to book, your requirements will change. You will love an earlier than 30 day booking discount and you need to be able to book the car online, without having to phone someone first.

Some of the Ad Campaign management services that we offer:

We set up goals and attach budgets to those goals so that we can accurately measure any campaign that we launch. Within this phase we will touch base with you and make sure that you’re still aiming for the right target and that your budget hasn’t changed.
We take transparency very serious at KIJK and that is why we will always get approval from you first to make sure that we are on track with the goals we have set out to achieve. We will be transparent about the keywords we have discovered and we will also run the creative designs past you to make sure you are happy and understand where we are heading and what we want to achieve.
We will make sure that only the campaigns, ad groups or ads that are necessary will be active and run. All the other items will be paused. We will also make sure that research has been done on successful keywords, ad groups and ads of previous campaigns and that they are incorporated in the right way to return the maximum ROI.
This is such an important point and at KIJK we know how quickly things can be overlooked. We will make sure that things like the right locations are targeted, the right budgets are set up for the different ad groups etc. Double checking the setup phase will eliminate any budget lost on mediocre PPC practices.
This is such an important point and at Datalab we know how quickly things can be overlooked. We will make sure that things like the right locations are targeted, the right budgets are set up for the different ad groups etc. Double checking the setup phase will eliminate any budget lost on mediocre PPC practices.
We will make sure that we go through your website’s pages, view the source code, and double check that the tracking code was implemented properly and working. Without this component it is very difficult to see any conversion. We make sure to set this up properly and test it.